Skip to Content
Training Calendar and Registration

For further questions, or if you would like to discuss on-site training options, please contact us today at APDtraining@protective.com.

F&I Sales Skills: The Art of Choosing

F&I Sales Skills is a 2 1/2-day course instructed by seasoned and experienced sales trainers who provide real-world knowledge and practical skill building. This hands-on learning focuses on applying what was learned and interacting with peers. Class participants will practice interview tactics and menu presentations using video role play exercises and real-world scenarios while learning from other F&I professionals from around the country. This course is designed for professionals new to the role and seasoned professionals in need of a refresher. A variety of topics are included in this class including but not limited to:

F&I System the ART of Choosing: Closing the Sale

F&I Sales System, Menu Selling and Objection Handling/Closing the Sale Today

Learning Styles to Foster Trust and Build Rapport with Customers

Extended Service Contracts

GAP Coverage

Personalized Coaching

Auto F&I Training

Orlando, FL

September 16-18, 2025

Hyatt Regency Orlando Airport

Register

Protective Agent Certification (PAC)

How to Sell Protective is now 2 days. The class is focused specifically on product, key protective managers, and all our participation programs including the Protective Dealer Owned Warranty Company.

Protective Asset Protection delivers proven training programs designed to empower our agents to develop, retain and win new business. Our courses provide real-world tools, techniques, and tactics you need to excel. Our Protective Agent Certification (PAC) class provides a comprehensive, end-to end solution with all the knowledge and tools needed to successfully represent Protective in the marketplace. Taught by experienced Protective team members, this 2-day workshop will review all the Protective product offerings, technology options, program structures and business processes you will need to quickly build your book of Protective business.

St. Louis, MO

October 7-8, 2025
Protective
14755 N. Outer 40 Rd.
Chesterfield, MO 63017

Register now

New Virtual Training - Introduction to F&I

We’re excited to announce a new virtual training class designed specifically for F&I managers who are either new to the position or looking for a refresher. While this class is not a substitute for face-to-face training, it offers valuable insights and skills to enhance your performance. This is an interactive course, you'll have the opportunity to connect with fellow class members, share your experiences, and learn from each other. Join our National Sales Trainer, Derwin Williams, during the first week of each month. Don’t miss this opportunity to learn from an expert and elevate your career!
June 2-5, 2025
Register
July 7-10, 2025
Register
August 4-7, 2025
Register
September 2-5, 2025
Register
October 3-9, 2025
Register
November 3-6, 2025
Register
December 1-4, 2025
Register

Performance Webinar Series - Pathway to Success

The last Wednesday of every month, Protective will host a 30-minute session designed to introduce or reimagine ideas, processes, philosophies and psychologies that are currently being used by some of the most successful F&I managers in the country. Sessions will include 5-10 minutes for Q&A.
Staying Cool Under Pressure
Current compliance trends and best practices for F&I in the dealership.

Webinar

June 25, 2025

Register for 10:00AM Est
Register for 2:00PM Est
The Freedom of Knowledge
The importance of credibility in the sales process, knowing your stuff, and where to find it.

Webinar

July 30, 2025

Register for 10:00AM Est
Register for 2:00PM Est

Online Training Solutions

Protective’s online training solutions provide product knowledge and professional skills necessary to be successful in today’s F&I industry. Each course is designed to maximize content retention with engaging videos, study guides and certifications.

Sign in
Register